Black Diamond Equipment announces new GM EMEA

Fusion Associates is delighted to announce the appointment of Alex Maerz as the new General Manager for Europe, the Middle East and Africa (EMEA) effective 1st April, 2025.

Alex Maerz

General Manager - EMEA
Black Diamond equipment

Maerz joins Black Diamond from Hanwag, where he served as Chief Sales and Marketing Officer, playing a key role in the brand’s strategic growth and international expansion. With over 25 years of experience in the outdoor industry, Maerz will focus on strengthening Black Diamond’s presence in key markets and driving brand growth across the EMEA region.

“We are excited to welcome Alex Maerz, a leader with deep expertise in the outdoor industry, to our team,” said Neil Fiske, President of Black Diamond Equipment. “His strategic vision, international experience, and passion for innovation align perfectly with our brand’s mission and goals.”

“Black Diamond stands for top-quality products, innovation, and a strong company culture,” commented Maerz. ”I look forward to working with a highly motivated team to develop the brand further and strengthen our position in Europe.”

The company also extended its gratitude to the former GM Stephan Hagenbusch, who left the company last year to join Patagonia as Marketplace Director, EMEA, and acknowledged the contributions of Markus Griesser (Senior Finance & Operations Director Europe) and Jonathan Hilborn (Commercial Director Europe) during the transition. 

With Maerz, the Utah-based company, as one of the leading climbing and outdoor brands, is taking an essential step towards a successful future in Europe. With a focus on sales, service, innovation and sustainability, Maerz will continue to grow the brand with the European team in Innsbruck.

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About Fusion Associates

Since 1998, Fusion Associates has been placing experienced professionals across the globe within consumer markets including consumer goods, fashion, sporting goods, healthy living and luxury.

Environmental, humanitarian, social and political concerns are close to the Partners both in and out of the business. We pride ourselves in partnering with industry leaders who wish to contribute to a better, more sustainable future. Working with global companies that are at the forefront of innovating and integrating sustainability into the heart of their business, we have helped build purpose-led teams from leadership to subject experts in biodiversity and animal welfare.