Background
Driven by a passion for innovation and entrepreneurship, Grishma’s early career saw her establishing a successful photographic agency, followed by an independent record label.
She later joined Hard Candy, an on-fire L.A. cosmetics brand at the time, acquired soon after by LVMH.
It was here that she first met Alex Pescott, and when Alex subsequently launched Fusion in 1998, he asked Grishma to join him. With an opportunity to continue to operate in an entrepreneurial, forward thinking business working with global brands on an international stage, Grishma was inspired to explore this new path and has enjoyed contributing to the growth and direction of the company ever since.