Patagonia has appointed Stephan Hagenbusch, formerly at Black Diamond Equipment, as marketplace director, EMEA.
An outdoor veteran with over 20 years of experience in the industry, he was at Black Diamond for ten years, most recently serving as managing director for Europe. Previously, he was marketing manager, Germany/Central Europe, for Amer Sports, particularly working with Salomon and Suunto.
Stephan Hagenbusch - EMEA Marketplace Director
Hagenbusch will join Patagonia’s Amsterdam headquarters and oversee wholesale, e-commerce, and stores in the EMEA region. He is also tasked with supporting projects with customers and practitioner communities.
He will report to Nina Hajikhanian, Patagonia’s general manager for the EMEA region.
“We knew we needed someone with a blend of technical expertise and creativity, who shares our passion for outdoor sports and brings a healthy dose of pragmatic collaboration. Stephan possesses all these qualities, and we are eager to immerse him in Patagonia’s operations,” said Hajikhanian.
“The culture, values, and commitment of Patagonia to offer a different way of doing business are what excite me. Having spent my life engaging in mountain sports, I have witnessed firsthand the climatic consequences in Europe, from glacier melt to reduced snowfall, and I am eager to bring Patagonia’s mission to life: we are in business to save our home planet,” said Hagenbusch.
John Copeland, Partner at Fusion Associates, who spearheaded the search, expressed his enthusiasm: “Having known Stephan for many years, I am delighted to see him appointed to this role. His expertise and leadership qualities make him an exceptional fit, and I look forward to the impact he will undoubtedly have.”
About Fusion Associates
Since 1998, Fusion Associates has been placing experienced professionals across the globe within consumer markets including consumer goods, fashion, sporting goods, healthy living and luxury.
Environmental, humanitarian, social and political concerns are close to the Partners both in and out of the business. We pride ourselves in partnering with industry leaders who wish to contribute to a better, more sustainable future. Working with global companies that are at the forefront of innovating and integrating sustainability into the heart of their business, we have helped build purpose-led teams from leadership to subject experts in biodiversity and animal welfare.