Fusion Associates is delighted to announce the appointment of Pascale Kaiser as the new Brand Manager of its Outdoor Division at KMD Brands Europe.
Pascale is expected to lead the development and expansion of Kathmandu and Oboz across Europe, based at the company’s European headquarters in Hossegor. She is reporting directly to Mathieu Lefin, president, KMD Brands Europe.
“With background in business development and merchandise management, Pascale brings a wealth of experience from her work with industry-leading brands such as Dakine and O’Neill. Her deep expertise in driving international growth, managing teams, and navigating complex market dynamics will be instrumental in strengthening KMD Brands’ presence in the European outdoor market,” the company said in a media release.
“We are thrilled to have Pascale join our team at such a pivotal time for our Outdoor Division at KMD Brands Europe,” said Lefin. “Her business development expertise and her leadership in driving brand growth make her the perfect fit to lead Kathmandu and Oboz in Europe. I am confident that her experience will ramp up our brands to new heights, as we continue to expand our presence in the European market.”
Lefin said Pascale will be responsible for overseeing the sales force and marketing efforts within the Outdoor Division.
“Her leadership and strategic vision will be key in further aligning our brand goals and enhancing the overall performance of our outdoor portfolio,” he said.
Kaiser was most recently European sales director for Dakine. Previously, she had a 17-year career with O’Neill in a number of business development and sales roles, including 14 years as KA manager for France.
Henrique Oliveira, who led the search at Fusion Associates for KMD, stated: “I’m thrilled that Pascale Kaiser has been appointed, Pascale brings a wealth of experience and a passion for the outdoor industry that will undoubtedly contribute to the ongoing growth and success of the division.
It was a pleasure working closely with Mathieu Lefin, President of KMD Brands Europe, and Isabelle Espil from HR to bring this vision to life. Their partnership made this project incredibly rewarding, and I’m confident that Pascale will be an invaluable asset to the team. Congratulations, Pascale, and here’s to an exciting journey ahead for you and the Outdoors Division at KMD Brands!”
About Fusion Associates
Since 1998, Fusion Associates has been placing experienced professionals across the globe within consumer markets including consumer goods, fashion, sporting goods, healthy living and luxury.
Environmental, humanitarian, social and political concerns are close to the Partners both in and out of the business. We pride ourselves in partnering with industry leaders who wish to contribute to a better, more sustainable future. Working with global companies that are at the forefront of innovating and integrating sustainability into the heart of their business, we have helped build purpose-led teams from leadership to subject experts in biodiversity and animal welfare.