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Patagonia Appoints Marketing Director For EMEA

Tyler LaMotte returns to Patagonia as marketing director for Europe, the Middle East and Africa (EMEA).

Tyler LaMotte - Marketing Director Patagonia EMEA.

An industry veteran of more than 20 years, LaMotte, is based in Patagonia’s Amsterdam regional headquarters and oversees its marketing strategy.

LaMotte previously worked at Patagonia from 2010 to 2015 as a global business unit director for snowsports, performance baselayer, trail running, and accessories based at its Ventura, CA headquarters.

Early in his career, after working in snow sports media and content production, LaMotte joined Salomon in the early 2000s as a snowboard specialist. He then joined Adidas USA, where he oversaw board sports, before being recruited to work with Patagonia. He left the company to work for Apple before returning to Portland at the end of 2016 to take over the marketing direction for Keen. From 2019 to the end of 2021, he worked as a brand manager of a resort in Jackson Hole. He has also served on the Boards of the Conservation Alliance and Snowsports Industries America (SIA).

 “Tyler has a proven track record of transforming global brands. In addition, he is a strong advocate for environmental causes and a lover of outdoor sports. He is rooted in the values of collaboration, inclusivity, authenticity, and responsibility,” commented Matthijs Visch, Patagonia’s managing director EMEA.

Photo courtesy Patagonia


About Fusion Associates

Since 1998, Fusion Associates has been placing experienced professionals across the globe within consumer markets including consumer goods, fashion, sporting goods, healthy living and luxury.

Environmental, humanitarian, social and political concerns are close to the Partners both in and out of the business. We pride ourselves in partnering with industry leaders who wish to contribute to a better, more sustainable future. Working with global companies that are at the forefront of innovating and integrating sustainability into the heart of their business, we have helped build purpose-led teams from leadership to subject experts in biodiversity and animal welfare.