In this newly created role Kit Ha will be driving the Housewares marketing strategy for Europe for the brands Hydroflask and Oxo.

Kit joins with over 20 years marketing experience, most recently from Odlo where she was Global Marketing Director responsible for driving the branding effort to make it more interesting to a new, younger customer. Before Odlo she spent 6 years with Adidas Asia in brand marketing roles and GTM as well as various consulting roles incorporating PR, digital, retail and branding.

Kit says “I am excited to join the Helen of Troy team in EMEA. The OXO and Hydro Flask brands are at the beginning of their awareness process and I am eager to be a part of the team that drives this in the region. Housewares is a new, but natural extension of my career and I am looking forward to showing off these products while testing out new recipes or discovering new hiking trails in the Swiss Alps.”